Experience

Kelly's Kids Inc., Austin, Texas                                                                                                                                                             
February 2015 - August 2015
Social Media Manager

  • Establish social media benchmarks and structure for reporting, content creation, and content management
  • Improve engagement on social networks by closely monitoring recent brand changes, audience feedback, and quarterly goals
  • Ensure social media messaging is aligned with email marketing and manage Facebook ads
  • Oversee social content and manage active online communities for multiple brands

Freelance, Austin, Texas                                                                                                                                                                  
November 2014 - April 2015
Social Media Strategist

  • Draft content strategies and calendars for companies specializing in retail and food subscription services
  • Create and manage social media content that reflects brand personality and aligns with content strategy
  • Produce digital and social media audits that were influential in planning and developing content plans
  • Provide analytics to clients indicating trends, strengths, weaknesses, and next-step recommendations 

BFG Communications, Hilton Head, South Carolina                                                                                                            
December 2011 – October 2014
Content Manager

  • Create social media content for companies such as Snyder’s-Lance, Coca-Cola, and Campari that resulted in an increase of fans by 46.3% and engagement by 28% 
  • Provide analytics to clients with monthly social media reports indicating trends, strengths, weaknesses, and next-step recommendations 
  •  Collaborate with the creative department to produce original branded content that’s aligned with content strategy and brand voice
  • Analyze trends in digital and social media outlets to stay current in emerging technologies and provide clients a competitive advantage in various digital channels
  • Produce content strategies for prospective and current clients by drafting content plans and social media calendars
  • Use social media listening tools such as Engagor and Hootsuite to monitor online communities and identify opportunities for brands to develop a more genuine connection with fans
  • Lead weekly content department meetings that encouraged conversations around upcoming digital trends and creative campaigns

Alcatraz Media, Atlanta, Georgia                                                                                                                                                    
July 2011 - December 2011
Social Media Liaison

  • Maintain day-to-day community management on multiple social media platforms 
  • Create content that directed users to the website as well as curate content that fit with brand voice and fans’ lifestyle
  • Assist with the company’s branding by creating a unique voice that identified with the target audience
  • Research potential partnerships with bloggers and influencers to help bring brand awareness in a thriving online community 

PushPush Theater, Atlanta, Georgia                                                                                                                                            
July 2010 - December 2011 
Marketing Assistant 

  • Perform daily administrative support that included creating business proposals
  • Research information on prospective guest speakers and coordinate upcoming panels/workshops
  • Draft press releases and emails to promote and drive awareness for upcoming workshops

Skills 

Copywriting, content creation and planning, community management, social media strategy, quantitative and qualitative reporting, trendspotting, research, paid media (Twitter and Facebook), blogging 

Tools: Native analytics (Facebook, Twitter, Pinterest), Hootsuite, Tweetdeck, Engagor, Sprout Social, Iconosquare, Latergramme, PostLing, TailWind

CMS: Expression Engine, Wordpress

Education 

Oglethorpe University, Atlanta, Georgia
Bachelor of Arts in Communications and Rhetoric, Art History Minor 

Oxford University, Oxford, United Kingdom
Associate Member, Concentration in Art History

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