I’m a social strategist shaping brands as relevant culture curators and compelling storytellers.

Driven by a deep curiosity about human behavior and culture, I connect ideas, people, products, and memes to produce digital experiences that are purposeful, meaningful, and measurable.

With 12+ years of experience working in the industry, I’ve touched every aspect of social content creation and strategy, from interviewing professional skateboarders at the X Games to pitching a cosmetics x automotive collaboration to clients.

I love working on teams who believe that everyone is a creative and every idea (no matter how absurd) belongs on the whiteboard.