Summary
Analytically driven social media strategist with 12+ years of experience in shaping brands as relevant culture curators and compelling storytellers. Expert at contextualizing data into actionable insights, managing efficient content production plans, and launching successful influencer partnerships that have led to a 137% increase in engagements.
Work Experience
Razorfish, Atlanta, Georgia
May 2018 - Present
Associate Director, Social Content & Engagement Strategy
Social Content & Engagement Strategist (2021 - 2022)
Senior Social Content Analyst (2019 - 2021)
Social Content Analyst (2018 - 2019)
Spearheaded social media strategy including creative brief development, social media event planning and coverage, editorial calendars, campaign execution, and performance reporting for Texas Children’s Hospital, Mercedes-Benz USA, Mercedes-Benz Vans USA, Michelin, and BFGoodrich
Expanded scope by 166%, followed by an additional 35% growth by implementing efficient calendar processes and an influencer program that penetrated adjacent markets and increased brand awareness
Launched and managed a content creator outreach program, creating a new stream of brand-owned content, sparking an increase in engagements on owned channels by 38%. Responsibilities included identifying creators who fit the brand ethos and can meet brand social media goals, reviewing and workshopping creative, and maintained creator relationships through quarterly meetings and content planning
Mentored and advised junior strategists, helping them navigate clients and account teams, find opportunities within the agency, and advocated their accomplishments
Freelance, Atlanta, Georgia
June 2017 - May 2018
Social Media Marketer
Managed budget allocation and art direction for organic and paid content on Facebook, Instagram, and Pinterest, resulting in a 27% increase in website traffic
Prepared and delivered monthly analytics to clients with social media reports indicating trends, strengths, weaknesses, and next-step recommendations
Conducted in-depth social media audits and pitched data-driven social media content strategies to prospective and current clients
Kelly's Kids Inc., Austin, Texas
February 2015 - August 2015
Social Media Manager
Oversaw social media content process from ideation, creation, publishing, to monthly analytics reports and managed multiple online communities, providing one-on-one online customer support
Introduced social media benchmarks and monthly/quarterly reporting, content editorial calendars, and digital asset management that improved overall social media output and archival of products
Collaborated across teams to align messaging in email, website, paid media, paid social media, and organic social
9 Rooftops, Hilton Head, South Carolina
December 2011 – October 2014
Content Manager
Collaborated with multiple creative and production teams to create 30+ monthly pieces of branded content for Snyder’s-Lance and Coca-Cola
Pitched social media content plans for potential/current clients and launched new clients’ content plans and structure
Led weekly content department meetings, resulting in monthly thought leadership publications distributed to agency leadership
Skills
Skills: Social media strategy, social media analytics, market research, paid social, performance reporting, influencer marketing, trendspotting, content creation, content planning, copywriting, community management
Tools: Sprout Social, Later, Sprinklr, Quid, Rival IQ, Audiense, Hootsuite, Native Platform Analytics, Meta Business Suite
Education
Oglethorpe University, Atlanta, Georgia
Bachelor of Arts in Communications and Rhetoric, Art History Minor
New College, Oxford University, Oxford, United Kingdom
Associate Member, Art History