Experience

Razorfish, Atlanta Georgia
May 2018 - Present
Associate Director, Social Content & Engagement Strategy

Social Content & Engagement Strategist (2021 - 2022)
Senior Social Content Analyst (2019 - 2021)
Social Content Analyst (2018 - 2019)

  • Led social media strategy including creative brief writing, social media event planning, editorial calendar briefs, creative campaign execution, and social media campaign reports for Mercedes-Benz USA, Mercedes-Benz Vans USA, Michelin, and BFGoodrich

  • Increased scope by 166% in 2021 and successfully increased scope by another 35% in 2022

  • Launched an ambassador program creating a new content stream of brand-owned content, while also building social media clout

  • Managed content creator outreach, identifying creators who fit the brand ethos and contribute to meeting brand social media goals, and maintained creator relationships

Freelance, Atlanta, Georgia
June 2017 - May 2018
Social Media Marketer

  • Managed budgets and art direction for organic and paid content on Facebook, Instagram, and Pinterest that resulted in an increase of website traffic 27%    

  • Constructed and presented monthly analytics to clients with social media reports indicating trends, strengths, weaknesses, and next-step recommendations 

  • Conducted social media audits and pitched social media content strategies to prospective and current clients

Kelly's Kids Inc., Austin, Texas                                                                                                                                                             
February 2015 - August 2015
Social Media Manager

  • Oversaw social media content process from ideation, creation, publishing, to monthly analytics reports and managed multiple online communities, providing one-on-one online customer support 

  • Introduced social media benchmarks and monthly/quarterly reporting, content editorial calendars, and digital asset management that improved overall social media output and archival of products

  • Worked with several teams to ensure alignment on consumer messaging in email, website, paid media, paid social media, and organic social

BFG Communications, Hilton Head, South Carolina                                                                                                            
December 2011 – October 2014
Content Manager

  • Collaborated with multiple creative and production teams to create original content, producing over 30+ pieces of branded content monthly for Snyder’s-Lance and Coca-Cola

  • Pitched social media content plans for potential/current clients and launched new clients’ content plans and structure

  • Led weekly content department meetings, resulting in a monthly thought leadership publication distributed to leadership teams and the entire agency                                       

Skills 

Skills: Social media strategy, social media analytics, market research, paid media, copywriting, content creation and planning, community management, trendspotting

Tools: Native social platform analytics, Netbase, BrandTotal, Engagor, Sprout Social, Social Studio, Later, Sprinklr, Social Bakers, Hootsuite, Tweetdeck, Google Analytics

CMS: Expression Engine, Wordpress

Education 

Oglethorpe University, Atlanta, Georgia
Bachelor of Arts in Communications and Rhetoric, Art History Minor 

Oxford University, Oxford, United Kingdom
Associate Member, Concentration in Art History

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