I'm a social strategist who turns a brand's place in culture into a story worth telling.

Driven by a deep curiosity about human behavior and culture, I connect ideas, people, products, and pop culture to create digital experiences that are purposeful, meaningful, and measurable.

Fifteen-plus years in, I've done a little of everything in social — interviewed pro skateboarders at the X Games one week, pitched a cosmetics x automotive collab the next. I've never been bored.

Success doesn't look like a campaign launch to me. It's smaller than that. It's a creative director telling me a brief I wrote actually helped. It's a process getting a little faster because of something I built.