Experienced in both agency and brand side, I connect ideas and people to produce creative work that is purposeful, meaningful, and measurable. With 10+ years working in social media under my belt, I’ve done it all from creating editorial calendars in excel spreadsheets (that was a dark time) to writing about every insane platform update and pivot Instagram has put us through the past five years.
The best part of my job is writing creative briefs that inspire the craziest, wildest ideas and are rooted in data and good ol’ fashioned research. I’m passionate about finding the humanity in everything, from process to product. I enjoy reigning in ideas and evolving them to meet the challenges ahead.